The name of our company reflects the belief and profession of its owner. Both the name and logo are carefully detailed to proclaim those very beliefs.

We take on the name of our god, THEE. It is he that we serve first. He is our inspiration, our source of wisdom, discernment and strength. It is fitting that our Master be capitalized and the printing bold, so that the first anyone would see is Him. It is our hope and prayer that when others look at us they would look beyond and see Him. Next to the name is the Cross, signifying the presence of His son, Jesus. The red color represents His blood which has been shed for all. As you can see, the Cross is still open, meaning that His gift of salvation through Christ is still open to all.

The cross is neatly fitted within the black border. The black border represents us as men and our earthly realm. Black signifies that we are sinners and the border reminds us of our limitations here on earth. The Cross set into the border is a reminder that only through the Cross, and the Cross is Jesus Christ, can we “cross” the border to eternal life.

Note the “THEE”; our God is both within, part of and without the border. This signifies that although we live and work in the earthly realm, within the border, we have one who intercedes and mediates for us in the spiritual realm. Who better knows our needs and desires; therefore, it is to Him that we look for direction.

Located at the front of our God is the foundation of our faith, the scriptures, and in particular, the verse from Isaiah.

The final portion of our logo, “electric company”, is the business that we are about. We remain within the border and are situated below our God. Our position and the lower case letters represents our humility before Him. The black color reminds us that we are human and that we err.

The background color of white, the black border and lettering, the red of the cross and our God, daily portray the words of Isaiah 1:18.